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FaceGym US Tour
Role
Lead Motion Designer, Lead Designer, Art Direction, 3D Animation, 2D Animation, Graphic Design, Social Content, Social Strategy
Role
Sephora and FaceGym UK and US Teams
I lead the art direction and visual brand directive of the FaceGym US Tour, wherein founder Inge Theron travelled to various locations across the US to showcase the brand in Sephora stores. I worked with the social, PR and US Sephora team to develop a strong social activation of posts and reels using motion design including 3D elements, graphic elements and UGC content captured by the team.
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